Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles – and their role in the handling, storage & safe disposal of acid. The report was launched by HRH Princess Anne at St. James’ Palace. To launch the report, together with McCann Health London the tear Couture project was created. A journey inside an acid attack survivor’s teardrop. We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors’ testimonials, a live 3D installation of the same teardrop, and tears printed in silk. At the event, representatives of the fashion and textile industries signed a pledge to to tighten their security measures within their acid supply chain networks and help end acid violence.
Creative Circle UK (6 Golds – 3rd most awarded campaign of the festival), NY Festival (shortlist), Epica (shortlist), Creative Floor (2 Golds)
Shortlist / Credits