At Movistar+ we have the widest variety of content, content with which to experience the widest variety of emotions. We proposed taking this discovery to the next level by creating the most extensive visual catalogue e of emotions. Because each emotion looks different. By inviting some of our subscribers to watch their favorite content with us: series, sports, and films… we asked them to let us have their tears for cataloguing according to the emotions felt. Based on the results and using the images collected in this experiment we created this print campaign.