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Advertisement Micrograph December 8, 2023

IDFA: Real Emotions. Real Films

Starting this week, IDFA’s new festival campaign commercial can be seen in theaters. It’s safe to say that most of us experience a wide range of emotions while watching IDFA films. The campaign, developed with creative agency We Are Pi, takes the purest expression of emotion as its starting point: our teardrops. More info on the project can be found here.


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